Mediative’s rebranding efforts puts their people first.

Mediative needed to redefine its core identity on its fifth birthday. The approach was simple: bold and affirmative imagery that would tie in with Mediative’s most important asset: its people. The entire brand was rebuilt from the ground up, including a website and a modern, timeless design supported by active, engaging and delightful photography.

Who is Mediative?

Mediative was an enterprise-level agency specializing in digital performance. Advertising, media buying, e-commerce and growth-hacking were amongst the many services the agency offered. The rebranding was centred around showcasing their most valuable asset: the expertise of its team.

The performance angle

Centering the brand around the people meant that the logo itself had to be supported by minimal visual intrusion. A 32° angle, designed out of golden proportions, represents the performance promise of Mediative. This angle has been subtly implemented in the brand's photography, iconography and stationery.